ABOUT
The spirit of streetwear. The authenticity of a passion. The strength of a vision.
Founded in 2013 by three partners, including a true fashion enthusiast, URBAN DIAMOND was born from a simple idea: to create an e-commerce platform dedicated to streetwear lovers and urban culture.
But very quickly, the opportunity to open a physical store came along… and the journey took on a whole new dimension.
It was at 1 rue de Bonnevoie, on Avenue de la Gare in Luxembourg, that our first store opened. URBAN DIAMOND soon became a reference point — a true meeting place for fans of urban fashion, rare sneakers, and exclusive pieces.
Our strength? A carefully curated selection of premium brands and rare, high-quality products, a unique atmosphere, and a constant commitment to authenticity.
We captured the heart of an entire generation through our entry into the sneaker resell world, with iconic pairs such as the Travis Scott x Fragment Jordan 1, the Yeezy Boost 750, and some of the most sought-after Retro 4s of the moment. Not to mention iconic collaborations like Nike x Jacquemus.
Today, our store spans over 200 m² and features some of the biggest names in streetwear. Just to mention a few among dozens of brands available:
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New Era, the iconic NY cap brand, with an exclusive wall of rare models through direct partnership
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Project X Paris, popular among youth, athletes, and rap artists
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Mitchell & Ness, a must-have for US retro (NBA, NFL, MLB)
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Sprayground, the ultra-creative New York-based brand for bags and accessories, present in our store for over 8 years
At URBAN DIAMOND, you’ll find the latest cuts: baggy, regular, or flare jeans, oversized t-shirts, stylish sets… always with a strong focus on quality and authenticity.
Today, URBAN DIAMOND is also a high-performance e-commerce platform, designed to meet the expectations of our community: a wide range of products, regular new arrivals, and fast, efficient service.
More than just a store — a culture. A shared passion. A leading name in streetwear in Luxembourg and beyond.